Objective
MSBU was founded in 2019 as a specialist of on-demand IT staffing and recruitment services. Our competitive advantages lie in our SLA commitment, ‘Client & Candidate Success’ oriented, and our recruitment model powered by a Crowdsourcing Ecosystem has been proven through our exemplary track record in filling the most challenging IT positions for startup and enterprise clients alike.
Problem Statement
User Experience: The current MSBU website lacks an intuitive user interface, making it difficult for potential clients and candidates to navigate and find relevant information about services and job opportunities.
Information Accessibility: Key information regarding the company’s services, success stories, and recruitment processes is not easily accessible, leading to potential clients and candidates missing out on valuable insights.
Mobile Responsiveness: The website is not fully optimized for mobile devices, which limits accessibility for users who prefer to browse on smartphones or tablets, potentially reducing engagement and conversion rates.
Brand Representation: The website does not effectively communicate MSBU's unique value proposition and competitive advantages, resulting in a missed opportunity to establish a strong brand identity in the IT staffing and recruitment market.Solution
Solution
Enhanced User Interface: Redesigned the website with a user-friendly interface that simplifies navigation, allowing users to easily access information about services, job listings, and company insights.
Improved Information Architecture: Developed a clear and organized information structure that highlights key services, success stories, and recruitment processes, ensuring that users can quickly find the information they need.
Mobile Optimization: Implemented responsive design techniques to ensure the website is fully functional and visually appealing on all devices, enhancing user experience and engagement across platforms.
Brand Identity Revitalization: Created a cohesive visual design and messaging strategy that effectively communicates MSBU's unique value proposition and competitive advantages, strengthening brand representation and market positioning.
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