Rizal Efendi
Product Designer
Services
Tools
Figma
Framer
Trello
HubSpot
Jira
Adobe Illustrator
Adobe Photoshop
MySql
Phyton/Google Colab
Microsoft 365
Experience
Designer Consultant (Project Based)
BTPN Syariah
Mar 2025 - Present
Managed end-to-end project design in collaboration with BTPN Syariah’s Corporate Communication team, ensuring strict alignment with brand guidelines and internal communication policies.
Developed and executed visual assets for “Sibermate x BTPNS”, a corporate campaign to raise cybersecurity awareness among 4,000+ internal employees across various departments.
Coordinated with internal stakeholders to ensure timely delivery, consistency, and clarity of key messages throughout all touchpoints—both digital and print.
Product Designer
PT MSBU Konsultan Indonesia
Sep 2024 - Present
Developed and designed a website using no-code development with HubSpot, enabling more efficient and scalable digital implementation.
Led the design and strategy for digital marketing content, including promotional material design and scheduling growth marketing campaigns to enhance the company's digital visibility and engagement.
Contributed to digital product development with a data-driven and UX-based approach, ensuring optimal user experience and functionality.
Product Designer
Koperasi Simpan Pinjam Sentosa Makmur
Feb 2024 - Sep 2024
Led the digital transformation of financial services by designing an intuitive dashboard for 13,000+ members, improving operational efficiency & user satisfaction.
Partnered with banking stakeholders (teller & admin staff) to align system requirements with business needs.
Implemented multi-factor authentication & data encryption, ensuring 100% regulatory compliance.
Product Owner Executive
Gramcircle.ai Singapore
Jan 2024 - May 2024
Led the redesign of the company logo, enhancing brand consistency and increasing recognition by among target audiences.
Directed the design of a new website and mobile app, resulting in a 50% increase in user engagement and a 30% improvement in customer satisfaction ratings.
Developed and implemented social media strategies that achieved a 60% increase in online engagement, expanding brand reach to over 200,000 potential customers.
Campus Ambassador
PT. Bank Jago Tbk.
Oct 2023 - Jan 2024
Completed an intensive 2-month career program, gaining essential industry knowledge and skills for professional growth.
Attended 8 workshops on soft and hard skills, guided by experienced industry mentors to enhance expertise.
Applied knowledge to real-world projects, receiving constructive feedback from mentors and peers, solidifying learning outcomes.
UI/UX Designer
Telkomsel Indonesia
Dec 2022 - Feb 2023
Improved user experience for the Telkomsel Poin website, optimizing database management for Telkomsel Malang.
Designed user interfaces within a 2-week timeframe, contributing to a seamless and intuitive user journey.
Collaborated with 15+ merchants, enhancing the Telkomsel Points exchange program and increasing user satisfaction.
Education
My Digital Academy by Bank Mandiri
IT Product Stream, 90/100
2025 - Present
Specialized in Product Development, Product Design, Innovation Digital Banking Interface and Solution
University of Brawijaya
Bachelor's Degree, Information System, 3.77/4.0
2020 - 2024
Specialized in User Interface, Web Development, Data Science and Product Management
Bandung Institute of Technology
Start Up Business Incubation Certified By Ministry of Education, Culture, Research, and Technology, 82/100
2021
This activity is a business incubation designed for students who already have a start-up and are fostered by LPIK - ITB